You would be hard pressed to find a marketer these days that (hopefully) isn’t preaching about the importance of influencer marketing. And, as a marketer myself, I can’t blame them. After years of advertisers speaking to consumers about the features and benefits of their product, we’ve finally hit our tipping point. No matter how big the ad budget, consumers simply don’t have to listen anymore. Dollars spent is no correlation to attention. It’s a frightening shift, but one th