Early on in my career, my goal was to become an expert in digital marketing. I equated expertise with success because that’s what I was always taught. Being an expert means you’re credible. Being an expert means you’re the most trusted resource. Being an expert means you’re always the go-to-guy (or lady). I was confident that I was taking all the right steps on my quest to become an expert. I read, wrote, ideated, created, strategized, led and developed. I won awards and even