Bye, 2018.

Are you looking to build a 2019 content strategy, or evolve your content game?

Here’s what I think is in store for the mediums that had a growth spurt in 2018 - and how they will catch on fire before the ball drops on 2020:

The podcast revolution

By now, it shou...

Today’s state of content feels a little like the California Gold Rush of the 1840s and 50s. The discovery of gold drove 300,000 people by land and sea to the west coast – all in search of striking their way to a better life. The population of the San Francisco area gre...

To quote Bob Dylan, “The Times They Are A Changin’.” 

Three weeks before the draft and six months before the kickoff of the 2017 season, the NFL made headlines with the announcement that Amazon will replace Twitter in 2017 and stream 10 Thursday night regular season gam...

Regardless of your personal views on The Chainsmokers, there is no doubting that they are el fuego right now! The duo’s new album just topped #1 on the Billboard 200, and they're just the third duo or group ever with three simultaneous top 10s on the Billboard 100. The...

You would be hard pressed to find a marketer these days that (hopefully) isn’t preaching about the importance of influencer marketing. And, as a marketer myself, I can’t blame them. After years of advertisers speaking to consumers about the features and benefits of the...

Early on in my career, my goal was to become an expert in digital marketing. I equated expertise with success because that’s what I was always taught.

Being an expert means you’re credible.

Being an expert means you’re the most trusted resource.

Being an expert means you’...

Imagine training for an extraordinary athletic accomplishment, like running a sub 5 minute mile. The goal consumes you. Every waking hour is spent either physically training or visualizing how you are going to break that time. Finally, the day is here. Training has bee...

(Sound the alarm and cue the dramatic music)

If I wrote this 3 years ago, I would have slapped myself, but like it or not, this is a provocative story headline in 2016. Don’t think so? Try to count how many times your phone was less than 3 feet from you at any given poi...